Welcome
to CHG
At Camellia Hospitality Group we are a hospitality company that specializes in the lodging sector. Primarily making investments in tertiary markets. The company operates under 3 principals: Streamline, Scale, & Morale. Based out of Greenville, AL the firm is affiliated with multiple award winning brands such as Best Western Hotel Group, Choice Hotels, IHG, Hilton. Our properties consist high ranking hospitality awards such as Torchbearer and True Spirit of Hospitality.
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Welcome to Camellia Hospitality
Camellia Hospitality Group, based in Greenville, Alabama, operates under three main principles: Streamline, Scale, and Morale.
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Streamline: We streamline to be efficient and effective in the hospitality industry. we simplify processes, reduce wastes, and optimize resources to provide a seamless and enjoyable experience for our guests. This could mean implementing technology to automate certain tasks, improving communication channels, or refining our operational procedures to enhance guest satisfaction.
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Scale: We scale in the hospitality industry by expanding the business in a sustainable and profitable manner. For us this could mean investing in new properties in tertiary markets, affiliating with multiple brands like Best Western Hotel Group, Choice Hotels, IHG, Hilton, and more. It’s about growing our footprint while ensuring each new venture upholds our standard of quality and service.
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Morale: Our moral is crucial in the hospitality industry as it directly impacts the quality of service we provided. High staff morale leads to better service, increased job satisfaction, and a positive work environment. We like to invest in our employees’ well-being, provide training and development opportunities, and foster a culture of respect and appreciation. This will not only enhance our employee satisfaction but also translates into superior guest experiences.
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These principles steer our operational and strategic choices, playing a key role in our success within the hospitality industry. They embody our company's dedication to delivering outstanding service, expanding sustainably, and cherishing our employees.
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